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Class pricing calculator: drop-in, class packs and unlimited

Enter your drop-in price and see sensible prices for a 5-class pack, a 10-class pack and an unlimited membership, with what each class costs the student.

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Your numbers

Set this first. Everything else is built around it.
How much cheaper is each class in a pack?
A common range is 10 to 20 percent below the drop-in price.
Unlimited monthly = how many drop-ins?
Studios often price unlimited at roughly four to six times a drop-in.

Suggested prices

Drop-in1 class$25
5-class pack$21.20 per class$106
10-class pack$21.30 per class$213
20-class pack$21.25 per class$425
Unlimited, per monthA member at 2 classes a week pays about $14.43 per class$125

The unlimited price pays for itself after 5.0 drop-in classes. If most members come 2 times a week or more, it is working. Treat these as a starting point and compare with studios near you.

How studios usually price classes

Start with the drop-in price, because every other price is built around it. One guide to studio pricing gives typical ranges of $15 to $25 for a drop-in class and $100 to $150 a month for unlimited, with packs priced about 10 to 20 percent below the drop-in rate, and says the numbers are illustrative rather than surveyed (Gymdesk). Your own market matters more than any average.

  • Check your market. A studio in a big city can charge more than one in a small town.
  • Small classes need higher prices. Fewer people have to cover the same room and teacher.
  • Review once a year. Rising costs quietly eat your margin.

Not sure how many students you need to cover your costs? Try the break-even calculator.

Questions
How much should I charge for a yoga class?

It depends on your city, your room size and your teachers. One pricing guide gives $15 to $25 as a typical drop-in range, but compare with studios near you and work out your break-even point before you decide.

Why are class packs cheaper per class?

Students pay in advance and commit to coming back, so most studios give a discount of roughly 10 to 20 percent per class. The pack also gives you cash up front.

What should unlimited cost?

Many studios price unlimited at about four to six times the drop-in price. It works when the average member comes often enough to value it and not so often that it costs you money.

Are these prices saved?

No. The calculator runs in your browser and nothing is stored or sent.

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Keep reading

Studio break-even calculatorHow many students does each class need to cover your costs?